One of the five main principles that guides the work Lawrenceville Corp does is “market our assets.” We know how important it is to highlight the many things that make Lawrenceville wonderful to a regional and sometimes even national audience.
Below are marketing initiatives we have worked with business owners to create. If you see something you like and want to get involved, or if you have an idea for a new marketing campaign, contact us.
The Lawrenceville Business Guide & Map
Currently in its Fourth edition, the Lawrenceville Business Guide & Map is an important tool that guides people through our business district. Thousands of copies are printed and distributed to key locations throughout the Pittsburgh region, such as hotels and campus centers.
10th Ward Fresh
A partnership between multiple local organizations and businesses, 10th Ward Fresh is a marketing and education initiative to drive patrons to businesses in the 10th Ward (Upper Lawrenceville) that are committed to sourcing local foods and/or providing people with the tools to cultivate their own food. LC and partners produced a guide and map to these businesses that has been distributed throughout the 10th Ward, as well as strategically placed in community gathering spaces.
Shop Late in Lawrenceville
Started in 2013 to encourage businesses to stay open until 8 for shopping, the Shop Late in Lawrenceville program hopes to leverage restaurant businesses in an attempt to grow the retail sector of the neighborhood.
With funding from PNC Bank, Duquesne Light, UPMC Health Plan, and the URA, Lawrenceville Corporation worked with a committee of shop owners to create marketing collateral that can be given out to patrons waiting for a table, or distributed with a check, listing over 25 local businesses that have signed on to participate in Shop Late in Lawrenceville.
The video below was created in celebration of “Boutique Week”, a social media initiative by LC to highlight Lawrenceville’s many women-owned boutiques.
Thank you to all of the small business owners who have chosen Lawrenceville and to all who support them. As we come to the end of Boutique Week we wish you a happy holiday season and hope you continue to shop small in the new year!Posted by Lawrenceville Pittsburgh on Friday, December 19, 2014