This annual holiday event is back with some slight changes this year and we are very excited to welcome folks from all over the city into our neighborhood to shop small and celebrate the holidays with us!
In an effort to maintain the joyful event while ensuring our small business community is not overwhelmed or losing money over the weekend, we will be implementing the following changes to the Cookie Tour for 2025.
- Penn comes to Butler
Our Penn Avenue businesses will be popping up along Butler Street to streamline the event and trolley route
- Resident Involvement
We will work to include LV residents in the event to create more of a community feel
- Printed & Digital Maps
We will have comprehensive printed and digital maps for shoppers and visitors to utilize that weekend
- Gift Wrapping Stations
We will offer a specific sponsorship level for gift-wrapping stations in LV businesses or locations free to shoppers who purchase any gift during the event
- Business-specific Logistics Consulting
Upon request, Lawrenceville Corp will stop by your business prior to December to provide guidance on prioritizing your space for the event
- We will still offer free trolley service up and down Butler Street for shoppers and visitors to get around the neighborhood easier.
- We will also partner with local businesses and establishments to offer free parking options along the route.
- We will print and share digital maps of the route with all stops listed to allow for folks to see who is participating and in what capacity.
Deadline for inclusion: November 28th - We will create and distribute signage encouraging folks to not bring tupperware or large bags to collect cookies and reminding them this is a community event to support small businesses.
- We will work to recruit neighbors to dress in various holiday costumes to engage with visitors up and down Butler Street (Santa, elves, etc).
- We will set up 2-3 free gift wrapping stations along Butler Street and offer gift wrapping on any items purchased during the event.
Please register your business below if you would like to be part of the 2025 Cookie Tour in Lawrenceville taking place on December 13 and 14, 2025!
Cookie Stop: Offer homemade cookies to customers entering your business. A Gingerbread Man should be displayed clearly by your entrance.
Take-A-Break Stop: No cookies on offer, but an opportunity for visitors to rest and enjoy a beer or coffee along the way. A Stop Sign Gingerbread Man should be displayed clearly by your entrance.
Sponsor / Supporter: If your business isn’t interested in participating in the Cookie Tour event, but would like to support or sponsor this community event.
If you have any questions reach out to our Business District Coordinator, Ross Greenberg at ross@lawrencevillecorp.com
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